Depop: Feed Your Obession
In a culture of overconsumption, young people are constantly pushed to want more; yet we're also the generation most concerned with sustainability. With Depop, you can feed your fashion obsessions without guilt by shopping second hand. We are celebrating the Fashion Junkies by encouraging their users to feed their obsession consciously, creatively, and without compromise.
Done in collaboration with photographer Alania Mariano (www.alaniamariano.cargo.site)
art direction | graphic design | styling
The Ads
The Experience
We called on sellers across the globe to share their fashion obsessions using the hashtag #feedyourobsession, posting videos that spotlight their personal collections. The top standouts will be selected for a unique reward: a pop-up fashion show and dedicated promotion from Depop. It’s a celebration of small sellers, their creativity, and the platform that connects them. Featured collections will hit the streets of London in Depop Junkie Trucks, where models spill out and turn the sidewalk into an impromptu runway—bringing secondhand style to life in unexpected places.
